The Warmth of Literature Met on the Streets of Hongdae: A Travelogue of the 21st Seoul Wow Book Festival
2025-11-10
The Autumn Breeze of Hongdae, Soaked in the Scent of Books
The streets of Hongdae, which I pass by every day, were somehow filled with a calmer and more affectionate atmosphere than usual. As I approached the Hyosung Harrington Tower in Seogyo-dong, a pleasant fragrance that seemed to be a mixture of ink and old paper brushed against the tip of my nose. I set off on my journey without a plan upon hearing the news that the 21st Seoul Wow Book Festival was being held. The theme of this year's festival is 'And Clearness' (Geurigo Malgeum). The warm message of finding the inner peace we lost in a noisy world through the medium of books resonated deep within my heart.
The Gentle Comfort Offered by Literature and Art
The festival site was not simply a place to sell books. The voices of authors giving lectures could be heard, and the exhibits placed here and there spoke in their own unique languages. For those exhausted by the confusion of daily life, this place felt like a station where one could rest for a while. It was quite impressive to see domestic and international authors gathering to ponder how literature can embrace the wounds of our society. The rustling sound of turning pages and the low-toned conversations of the people filling the plaza blended together, and I felt a sense of reconnection with the world and myself. The power of art amidst the dense forest of buildings was stronger than I had imagined. Beyond the simple act of reading text, the entire process of connecting with others and exchanging comfort felt like one giant performance.
Tips for Enjoying the Festival in Every Corner of Hongdae
To properly enjoy this festival, it is best to wear comfortable shoes. Since the event unfolds mainly around 72 Yanghwa-ro, Mapo-gu, you will naturally come across nearby bookstores and cafes as you walk. It is especially good to visit during the afternoon when the autumn sunshine is pleasant, as you can see the outdoor installations shining even brighter under the sun. There are many independent bookstores near Seogyo-dong where the festival is held, making it a great place to continue the inspiration received at the Wow Book Festival. After leaving the event venue, if you open a book you just bought in a small cafe hidden in a nearby alley and enjoy it with a cup of coffee, that is a perfect holiday. It is great to come alone to enjoy contemplation, and it is also perfect for walking with a friend while sharing your taste in books.
A Season of Heart Becoming Clear Again
On my way back, leaving the festival behind, my steps felt much lighter just by the fact that I had a heavy book in my bag. The world is still noisy, but I feel as if I have packed a sturdy umbrella called literature. If a moment comes when I need to organize my heart, I think I will take out the pieces of 'clearness' I discovered here. It is truly fortunate that there is a festival like this that shares the warmth of books with us once a year. I hope you also take a moment to pause the noise of daily life with a book by your side and spend time facing your own inner self.
FAQ
- Where is the Seoul Wow Book Festival held?
- Various programs are held mainly around 72 Yanghwa-ro, Mapo-gu, Seoul (Hyosung Harrington Tower in Seogyo-dong).
- Is there a recommended time to visit the festival?
- I recommend the daytime when the afternoon sun is warm. It is great for viewing outdoor exhibits, and it is also suitable for relaxing by visiting nearby bookstores or cafes to read books afterward.