Romance Found in Jungmun, Jeju: A Memory of the 2025 Jeju Food Fair and a Cold Beer

A Delicious Temptation Carried by the Jeju Breeze

On an afternoon bathed in the warm sunlight of Jungmun, the area around 93, Jungmun Gwangwang-ro (Jungmun Tourist Road), Seogwipo-si, was filled with a different kind of energy than usual. I hurried my steps at the news that the '2025 Jeju Food Fair with Beer Festival' was taking place. As soon as I entered the venue, the savory aroma of Jeju specialties tickling my nose mixed with the crisp, refreshing fizz of beer, bringing a pleasant sense of excitement.

The reason I visit the Jeju Food Fair every year is clear. It’s because I can taste Jeju’s healthy food products, which I usually just glance at in markets or grocery stores, while talking directly to the producers. Walking among the rustic yet sincere Jeju-sourced ingredients, you realize immediately why the people of Jeju eagerly await this event.

A Beer Journey Tasting 20 Countries

Passing the food fair, I moved toward the highlight of the festival: the beer festival area. The beer booths from various countries spread across the large plaza felt like a miniature global village. Beers representing over 20 countries danced in their glasses with their own unique colors.

Take a glass of cold beer and sit in one of the seats provided nearby. The cool sea breeze of Jungmun brushing against your face, combined with the cheerful music echoing throughout the venue, allows you to fully enjoy the ultimate relaxation a traveler can experience. It is quite romantic to see a landscape where diverse cultures become one through the medium of beer, beyond just an event for drinking.

Tips for a Fruitful Day in Jungmun

If you are planning to visit, I recommend arriving late in the afternoon, just as the sun begins to set. It is the perfect time to feel the vibrant energy of the food fair during the day and enjoy the mature atmosphere of the beer festival with lights in the evening. Since the festival venue around Jungmun Gwangwang-ro is the heart of Jeju tourism, it makes for a perfect day if you plan a route that includes visiting the nearby Jungmun Saekdal Beach or Jusangjeolli Cliff.

Various events are held within the venue, and there were so many things to enjoy by participating rather than just watching, that I lost track of time. For parking, it is more convenient to use the nearby public parking spaces following the instructions of the staff. The meeting of Jeju's flavors that stimulate the five senses and beers from around the world will surely be the most memorable page of this trip.